Pinoy Star | View Details Page


LBC Cup 2014 Palarong SG-the biggest sports event of the year

Philippine airfreight titan LBC EXPRESS CARGO stages FREE community-wide sports tournament for basketball, volleyball and badminton on Aug 24 at Jurong West Sports Hall.


WHO shall claim the coveted title of champions at the inaugural LBC Cup 2014 Palarong SG on Aug 24at the Jurong West Sports Hall?

LBC Cup 2014 Palarong SG is a FREE “industry- and community-wide” sports gathering involving Filipinos from all sectors and different organisations. The brainchild of LBC Express Airfreight (Singapore)—Philippines’ leading air cargo forwarding service provider for OFWs around the world—the LBC Cup 2014 is touted to be the the biggest Filipino sports community event in Singapore as it showcases (as of press time) a total of 38 teams competing in three sports categories.

LBC CUP 2014 PARTNERS. From left: Pinoy Star events manager AZAREE ATAN & deputy editor IRENE CURTIS, MALOU SUGUITAN of Smart Pinoy, CHRISTINE TORRENTE of SMDC, LBC Singapore team head SHARON TORDESILLAS, ERICK BALIGAT of Hello Asia, GILBERT DEL PILAR of Smart Pinoy, and MARK AGALO-OS, LBC area head for South Asia Pacific.

LBC CUP 2014 PARTNERS. From left: Pinoy Star events manager AZAREE ATAN & deputy editor IRENE CURTISMALOU SUGUITAN of Smart Pinoy, CHRISTINE TORRENTE of SMDC, LBC Singapore team head SHARON TORDESILLASERICK BALIGAT of Hello Asia, GILBERT DEL PILAR of Smart Pinoy, and MARK AGALO-OS, LBC area head for South Asia Pacific.

“This is our way of saying thank you to the Filipino community for their support to LBC for more than 60 years,” said Mark Agalo-os, LBC Express Airfreight Area Head for South Asia Pacific. “This has always been a part of LBC’s core values—to actively support community programmes. And one way we do it is to help Filipinos excel in sports.

“Last year, LBC showed its commitment to the Filipino people during the Yolanda Disaster Relief program, where Team Singapore alone sent a total of 18 40-footer containers of free donations. This year, together with industry leaders, LBC provides an avenue of fun, enjoyment and learning through LBC Cup and various community learning programs. LBC doesn’t just move things, we move lives!” he said.

In the Philippines, LBC organised Ronda Pilipinas, the country’s biggest national cycling stage race. This time in Singapore, LBC aims to gather all Filipinos in Singapore in a whole-day free sports event to foster camaraderie and promote sportsmanship, said Sharon Tordesillas, Team Head of LBC (Singapore).

“LBC already sponsors a basketball team and a volleyball team. This time, we are heading and sponsoring the whole sports event itself,” said Tordesillas. “Since it’s a free event, all our kababayans need to do is to join and simply share in the excitement of this very exciting event.”

Basketball, volleyball and badminton

LBC Cup 2014 offers three sports categories: Men’s Basketball, Women’s Volleyball, and Men’s & Women’s Doubles Bandminton. To date, participating teams are:

 Men’s Basketball (10 teams): Anira, Madcor, IIEE Bluster, Wolfpack, Admiral, Democrats, Millynium, Distillers Team, Trex, and Mad Antz.

Basketball team representatives with basketball working committee headed by JUN CONDE JR (far right) at the Aug 3 pre-event meet-and-greet event.

Basketball team representatives with basketball working committee headed by JUN CONDE JR (far right) at the Aug 3 pre-event meet-and-greet event.

 Women’s Volleyball (18 teams): Ala Eh Tigers, Anira, Lady Warriors, Volley Diggers, Hunters, Madcor Eagles, CDA, D’Kabarkadz, Belles, Pure Pinay, D’Muffinry Monsterz, Gala SG, Pinoy Fighter, Remix, Nexus, Naizel, OMA and Spice Girls.

LBC Cupt 2014 volleyball representatives at LBC's Kallang Warehouse last Aug 3.

LBC Cup 2014 volleyball representatives at LBC’s Kallang Warehouse last Aug 3.

 Badminton (10 teams): 16 Feathers, MeetUp United, Pinoy Shuttlers Singapore, Tropang Smashers, PinoySG Badminton Club, Kigwa, Badminions, Singapore Badminton Limited, Samahang Pinoy Racqueteers, and Hotshots.

Filipino Badminton Community (or FilBadCom) players competing at the LBC Cup 2014 on Aug 23.

Filipino Badminton Community (or FilBadCom) players competing at the LBC Cup 2014 on Aug 23.

GRAND PRIZES for each category: $1,000 for basketball, $900 for volleyball, and $300 for badminton.(See event poster on next page for complete list of prizes.)

Special prizes: Ms. LBC Cup 2014 and Best Uniform (per sport category). Tour packages from GEM Travel (one of the LBC Cup sponsors) also await lucky draw winners.

For those still interested to join, the registration fee per team for each category are: $200 (basketball), $150 (volleyball), & $60 (badminton).

“This is a non-profit event,” Tordesillas clarified. “The registration fee is minimal and serves only to ensure a team’s commitment to the event.”

Committee volunteers

Last Aug 3, LBC held a pre-event meet-and-greet attended by the participating team representatives, organisers, event sponsors and sports committee. In the spirit of community, the LBC Cup committee consists of Filipino volunteers who oversee team selection and tournament logistics. The event was held at LBC’s warehouse at 19 Kallang Avenue.

LBC CUP 2014 COMMITTEE HEADS. From left: CESAR DE JESUS (for badminton), JUN CONDE JR (for basketball) and MARK CALMA (for volleyball).

LBC CUP 2014 COMMITTEE HEADS. From left: CESAR DE JESUS (for badminton), JUN CONDE JR (for basketball) and MARK CALMA (for volleyball).

Marciano Conde Jr, a consultant in the shipping industry, heads the basketball committee. After 43 years in Singapore, he manages to remain involved in the community’s welfare. “I want to assist in the successful staging of the event in line with LBC’s objective to forge a close relationship among members of the Filipino community,” he said.

Ditto for project architect Mark Calma, head of the volleyball committee. “I hope Filipinos in Singapore can bond and unite more through this event,” he said. “Fostering sportsmanship and camaraderie [is fine], but forging friendships [thru such an event] can be priceless.”

Meantime, media/publishing manager and badminton committee head Cesar de Jesus Jr hopes the Filipino Badminton Community can expand their circle beyond the FilBadCom as they interact with other sports groups at the tournament.

“It’s been a long time since Filcom had a large community-wide sports event. We want to bring back that community spirit, a day that all Filipinos look forward to, where they can gather not just for sports, but to get involved with other Filipino groups; not just with their friends, but with their families, too,” explained Agalo-os.

Fun day for the whole family

2Jurong West Sports Hall’s amenities include safe play space and activity rooms for children, so parents participating in the games are free to bring their kids with them.

“Since Sunday is a family day, we expect our participants to bring their whole family to the event,” Tordesillas said, citing that JWSH is a family-friendly venue. “While mom and dad are playing in the Cup, the kids with their nannies can stay in the swimming or children’s airconditioned activity areas, where they can draw, paint or play.”

Employers and young wards of players who are work permit holders are also expected to come and cheer their helpers, making it a fun day not just for Filipinos but for their non-Filipino employers and friends as well.

LBC Cup 2014 is the start of bigger things to come from the express airfreight company. “LBC Cup is LBC’s commitment to the Filipino community. Hence, this is simply an inauguration event for LBC. We plan to make it even bigger in 2015,” said Tordesillas.

“In 2015, we plan to hold the Cup for two days and to include other sports like billiards, bowling and many more,” added Agalo-os.

LBC Cup 2014 Palarong SG is staged in cooperation with the Philippine Embassy in Singapore and organised by Hello Asia, in partnership with SMDC. It is sponsored by Smart Pinoy, GEM Vacation & Travel, Platinum Music Disco Bar and Li-ning, with Pinoy Star as official media partner.

* * *


LBC Area Head MARK AGALO-OS (4th from left) oversaw the free shipment of donated goods from Singapore for Typhoon Yolanda victims in the Philippines.

In the spirit of bayanihan and as part of its commitment to ease the lives of overseas Filipinos and our kababayans back home with its top quality and secured shipping services, LBC Express (Singapore) offered free shipment of a total of 18 40-footer containers of donated goods from Singapore for Typhoon Yolanda victims in the Philippines in 2013.